Robyn Williams is the founder and Chief Executive Officer of
ChoiceCenter Leadership University, a leader in the field of personal
development and leadership training designed for people in pursuit of personal excellence who want to
take their lives to the next level of success.
Professional Trainer and Master Coach
Robyn is a professionally trained Master Facilitator and
a Master Coach who specializes in Leadership and Business development. Robyn
designs and delivers custom business trainings for corporations throughout the
U.S., and has an impressive coaching clientele that includes an NBA team owner,
multiple Fortune 500 C-level executives, casino/resort owners, several
seven-figure entrepreneurs, restaurant owners, investment bankers, developers, doctors,
and spa owners, to name a few.
Since 1998, Robyn’s coaching clientele have all been
generated by referral. The results she creates with her clients are so
immediate and lasting, her reputation spreads quickly from one corporation to
another. Robyn limits herself to 8 personal coaching clients at a time, which
often creates a waiting list for her expertise.
Robyn produces powerful results by using a technology she
designed to hold accountability with individuals and organizations. She teaches
this accountability structure to the coaches at ChoiceCenter, and designed the
industry’s most comprehensive Coaching Certification program, which debuted in
ChoiceCenter’s Coaching Certification requires more hours of
mentoring and supervised coaching than any certificate program available today.
For example, the leading Coach Accreditation program in the United States
requires 25 hours of on-line and classroom learning and 30 hours of coaching to
receive certification, and many others qualify coaches after a 3-day weekend class.
ChoiceCenter’s certification process requires one year of in-room comprehensive
coursework, and a minimum of 500 hours of supervised coaching.
Once certified, ChoiceCenter’s professional coaches must
also participate in 3 hours of continued education each month with a Master
Coach (who has coached a minimum of 10,000 hours), as Robyn believes that no
one should hire a coach who isn’t being coached by someone else.
Commitment to Philanthropy
Since founding ChoiceCenter in 1998, Robyn has included community
giving in the Center’s Leadership Legacy curriculum. Using the same
accountability technology she applies to coaching, Robyn has led more than 100
Leadership teams to complete Legacy projects that produce anywhere from $45,000
to $500,000 in direct benefits to charitable organizations in 7 to 14-day “make-a-difference
Annually, ChoiceCenter Leadership teams collectively donate
between $750,000 and $2.5 million in cash, goods, and services to
organizations such as Big Brothers Big Sisters, Shade Tree Shelter, St. Jude’s
Hospital, Habitat for Humanity, the Salvation Army, Street Teens, Feed the
Children, Child Haven, many grass roots organizations, and numerous Title 1
An Entrepreneurial Background
Robyn founded ChoiceCenter in Las Vegas in 1998 after
attending an effectiveness workshop that so inspired and empowered her with
results she pursued her passion to make a difference by launching ChoiceCenter
Leadership University in her community. Today, she lives her vision by offering
this education to thousands of others.
Prior to opening ChoiceCenter, Robyn was a successful
entrepreneur and has owned her own companies since she was 20 years old. Her
first business was an insurance brokerage that expanded from San Diego to Las Vegas, and grew to be the largest in Southern Nevada within just two years.
About ChoiceCenter Workshops
Robyn has developed a range of courses at ChoiceCenter
designed to maximize the relationship and communication skills of individuals
to increase their ability to declare and deliver outrageous results. Graduates
have an average 95% success rate of hitting their goals in areas such as
relationship, career, family, financial abundance, and personal performance.
Graduates deliver results that include launching new businesses, healing family
relationships after many years of discord, losing weight and committing to
healthy living, writing books and screenplays, realizing leadership potential,
increasing sales, deepening romantic connections and intimacy, and enhancing
The success graduates realize in their lives is a result of
ChoiceCenter''s intensive 100-day Leadership Legacy program, which begins after
completing the Center’s Personal Development course. Delivered over nine days,
the Personal Development workshop helps people identify what they’ve achieved
in all areas of life, create a vision of their ideal future, then stretch and
overcome limiting beliefs to close the gap. Leadership Legacy provides a
structure for establishing new behaviors that become lifetime habits. For 100
days, participants receive coaching designed to translate committed
action into extraordinary results.
also offers executive personal coaching, custom business training, executive
leadership team building, and domain-specific workshops in the areas of family,
teen, relationship, and men’s and women’s personal and spiritual development.
There are also advanced workshops in life mastery and eastern leadership
philosophy. All of ChoiceCenter''s trainings are centered around a central belief
Williams developed called the Boomerang Theory – give what you want to receive.
Applied from relationships to financial success, what you give to others will
be returned to you when your intentions are clear, authentic, focused, and
partnered with a committed action strategy.
Who are ChoiceCenter graduates?
graduates and clients include pro athletes, business executives, attorneys, entrepreneurs, artists, professional moms,
students, retirees, educators from kindergarten teachers to university
professors, and anyone committed to taking the next step in personal and
ChoiceCenter has plans to open a second location in San Diego.
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